Nike is given new life to their #JustDoIt campaign. And, it has legs. Grabbing the attention of a nation as a new NFL season kicks off tomorrow night is a bold business risk. They certainly must have done their market research. They are in the business of making money after all.
Consider these stats:
“Even on the Labor Day holiday, Nike dominated social media. There were 3.4 million mentions of Nike on Twitter in the first 21 hours after Kaepernick tweeted the initial ad, social media management tool Sprinklr said. The #JustDoIt hashtag had more than 400,000 mentions; #BoycottNike and #Nikeboycott combined to have garnered more than 120,000 mentions. Kaepernick had 1.5 million mentions over that time period, Sprinklr data revealed.” Read the entire article HERE
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